ABOUT US
Instead of wasteful or forgettable presents, we champion thoughtful action. Our users pledge support for dreams, ambitions, and social causes — from funding education and healthcare to supporting climate action, community development, and beyond.
At Pledge.Today, we believe that every celebration is an opportunity to do good. Our mission is to make conscious giving simple, joyful, and impactful — helping people mark their milestones in ways that leave a legacy, not just a memory.
Because the best gifts don’t just say “I care.”
They show it — with purpose, and with power.
OUR VISION
To redefine gifting as a force for good — where making a pledge becomes as natural and meaningful as blowing out birthday candles or sending a thank-you note.
We envision a world where every celebration sparks change:
Where birthdays fund classrooms, weddings grow forests, and milestones give hope, healing, and second chances
At Pledge.Today, we’re building a culture where every joyful moment becomes a meaningful movement.
Mission
To empower individuals and communities to turn life’s celebrations into meaningful acts of impact — by making pledging simple, personal, and purposeful.
At Pledge.Today, we aim to create a global movement of conscious giving, where every occasion becomes an opportunity to uplift others, support causes, and create lasting change.
We’re here to make pledging the most thoughtful gift — one that reflects who you are, what you value, and the difference you want to make.
WHY NOW
A Cultural Awakening: People are shifting away from materialism, seeking experiences and actions that align with their values.
Generational Demand: Millennials and Gen Z are driving a global movement toward conscious living and purpose-led choices.
The Right Technology: Digital tools now make it seamless to pledge, personalize, and share — creating scalable social impact.
Emotional Resonance: Purposeful giving builds deeper connections, fostering trust, loyalty, and lasting emotional value.
The Problem We’re Solving
Wasteful
Most gifts end up unused, forgotten, or contribute to unnecessary consumption and waste.
Impersonal
Traditional gifting often feels transactional — lacking emotional connection or lasting significance.
Out of Touch
Modern consumers value purpose and impact, yet most gifting practices fail to reflect these evolving priorities.
We’re Witnessing A Global Behavioral Shift
78% of Gen Z and millennials prefer experiential or impact-based giving over material gifts.
Social platforms are full of DIY donation drives and cause-based celebrations, yet there’s no unified infrastructure to support it.
What We’re Building
Pledge.Today is a purpose-driven social platform where users can:
Whether it’s sponsoring a girl’s education instead of giving abirthday present, or asking wedding guests to plant 1,000 trees— Pledge.Today enables the world to gift differently.
What We’re Building
Pledge.Today is a purpose-driven social platform where users can:
$50B+ Global Gifting Industry
ripe for digital reinvention
$500B+ Philanthropy & Social Impact Market
with growing digital channels
Cause-based Consumer Platforms
driven by a values-first generations